With Thanksgiving right around the corner, I was inspired to address some of the ways an interactive kiosk program can be used to offer a big “Thank You” to the project’s supporters, donors, and sponsors. Although letters, plaques and the like are appropriate, you may have an opportunity to do more in response to the generosity you have received.
One of the easiest and most visible ways to let your visitors know about the support you have received is to place a thank you note or logo on a screen saver. A screen saver (or attract screen) is typically designed to attract attention and make a connection with the visitor. You’ll definitely want to display a call to action (i.e. Touch the Screen) but you can also use this space to promote the program’s content and thank a supporter. This works well with a single donor or sponsor, especially if they have a logo. I have many customers who simply place their own logo on their screen saver. I’d suggest there are better uses of that “real estate” if your kiosk is residing in your facility. Your visitors have already walked past your signage, probably seen your collateral, and know where they are. So why brand your kiosk with self promotion.
Another great way to show appreciation in a touch screen interactive program is to create an “about this kiosk” or “about our sponsors” link. This will give you an opportunity to give details about the support you have received. You can even include photos, logos and videos. Why not video tape an interview with the donor explaining why he or she feels so strongly about your organization or project? You can also include a link with more information on how others can support programs or projects.
For those with very large sponsors or those with ongoing fundraising campaigns, you might consider a kiosk or interactive wall for that sole purpose. I’ve seen large walls of plaques, paths of brick pavers and many other very large exhibits of thanks. The drawback with these types of things is the space limitation. With an interactive kiosk, screen wall or projection, the content can be continually added to without any physical space expansion. Photo montages, video interviews, etc. can all be on display in a large, dedicated format to offer a “huge” thank you to those who have been most generous to you.
One last note on this type of thanks. Although I believe that most “givers” do so for selfless reasons, there is a part of each of us that loves the recognition. It is possible that a prospective donor, supporter, or sponsor will see the way you show your appreciation. This may inspire more giving, allowing you to do more programs and projects with little of your own resources.
If you have any questions or comments on “giving thanks”, please take a moment to post a comment here by using the form below. We’d love to hear from you!!
Chris Meyer
President
CD Meyer, Inc./point2explore
