I often get asked to recommend a digital camera for purchase. This makes me a bit uncomfortable since I have only used a handful of cameras my self over the past 7 or 8 years. However, I do have some strong general opinions on digital cameras which have helped people choose the best camera for their needs.
First, I LOVE digital cameras. I love the freedom they give the photographer to take as many shots as wanted without any cost of film. This feature alone allows for much more creativity and experimentation by photographers and in my opinion, MUCH more enjoyment.
I have three basic rules for purchasing a digital camera. First, buy the most Megapixels you can afford. Second, buy the biggest optical zoom you can afford. Third, buy a camera manufactured by a camera company, not a computer company.
Megapixels. Basically, the final quality of your photos depends on the number of megapixels within your camera. Imagine a grid, say a 5 square by 5 square grid. Imagine drawing a circle within the grid by filling in squares. The resulting circle would be very jagged looking. Now imagine a grid of 100 squares by 100 squares. Now you have the ability to create a circle that is much smoother than the previous circle. Every digital camera contains a grid that stores the image. The higher the megapixels, the bigger the grid, the better quality images produced.
Zoom. In my opinion, optical zoom is the only zoom. Optical zoom uses the lens to allow you to zoom into a subject and get a close up shot. Using optical zoom does not degrade the image at all (unless you understand the optics of a lens and consider distortion). Digital zoom, in my opinion, is simply a marketing ploy. Digital zoom simply stretches the image and reduces the number of pixels used for the image. Remember our 100 by 100 grid from above. Imagine a 100 by 100 pixel image with a small circle (25 by 25 pixels) in the center. Using digital zoom to make the 25 by 25 pixel circle larger would simply take the 25 by 25 pixel area and stretch it to the size of the 100 by 100 pixel area resulting in a bigger 25 by 25 pixel circle (not a 100 by 100 pixel circle).
Brand. I always recommend buying a digital camera manufactured by a camera company and not a computer (or even worse, a no name) company. Although there are computer components in the camera and it will be used with a computer, the experience that a camera company brings to its products can make a big difference. I believe that the most important considerations are the quality of the photo and the ease of use. The most important part of the camera, when considering image quality, is the lens. Camera companies have much more experience creating lenses and, I believe, offer better lens options. As far as ease of use, I like a camera that works like a camera and not like a computer. Camera companies draw on their design experience to create cameras that feel good in your hands, allow you to easily use the controls, and often offer options that others may not (like the ability to use an external flash).
So, for what it’s worth, that’s what I recommend. If you have opinions you would like to share, please click the “comments” link below and post them. We’d love to read them.
One last thing, since exhibit multimedia is so dependent on great images, we highly recommend the use of a good quality digital camera when acquiring images for your projects. Our point2explore games allow for customization of images and we always encourage our customers to use the best available equipment and personnel to get the best shots.
Chris Meyer, president
CD Meyer, Inc./point2explore
Visit http://point2explore.com

